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Welcome to Max’s Mansion
Tasked with creating a captivating, interactive journey through Max Verstappen’s luxurious Monaco home, HLabs was set on delivering more than just a virtual tour. The brief was clear: an experience that would allow users to immerse themselves in the sleek sophistication of a F1 champion’s lifestyle.
Services
Illustration
Web Design
Ceros Build
Gamification
We began with a strong visual foundation. We designed five distinct rooms, including a striking rooftop, each space tailored to reflect the elegance and excitement of Verstappen's world.
These illustrations were animated using Ceros, ensuring a dynamic, fluid experience for users. But we wanted to go beyond aesthetics.
To heighten user engagement, we integrated a gamification element—visitors could hunt down trophies scattered throughout the home to complete their own virtual collection, adding an interactive layer to the experience.
The fun didn’t stop at the website. We crafted a series of engaging social media posts to amplify the project’s reach, capturing attention on multiple platforms. And, understanding the importance of inclusivity, we made sure the website is able to switch between Dutch, German and English, broadening its appeal to Verstappen's global fanbase.
“Working on Max Verstappen’s Monaco mansion scavenger hunt was one of those rare projects that’s both a huge challenge and a total blast! From planning out the UX to sketching a modular, isometric floor plan that could switch between mobile and desktop, it pushed us to new heights and turned into a real portfolio gem.” — Dru, HLabs’ Illustration Director
This project was more than just a digital showcase—it was a celebration of Max Verstappen’s incredible journey and success. The buzz didn’t stop online; Verstappen himself took to social media to share the experience with his followers, further elevating the campaign. To top it all off, the illustrated journey found a home in the prestigious Red Bulletin, immortalising the collaboration in print. It was a testament to HLabs' creativity, expertise, and ability to bring high-profile projects to life, delivering results that resonate both digitally and in print.
