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Bringing back light to people in the dark
With zero web presence, InGel challenged us to create a landing page to drive digital traffic for an upcoming expo. The page not only has to introduce their brand but also to educate the scientific community on their breakthrough medical product.
Services
Illustration
Web Design
Webflow Build
Branding & Strategy
Animation
HLabs loves a creative challenge, especially when building a fresh brand identity from the ground up. For InGel, we developed a cohesive visual identity, carefully selecting brand colours and crafting custom medical illustrations.
Our design and illustration teams collaborated closely to ensure each brand choice complemented the medical visuals seamlessly.
With a new medical product lacking reference materials or extensive imagery, we worked alongside InGel’s scientists to capture the product's unique nuances and convey them authentically—aligning style with scientific precision.
By leveraging InGel’s expertise and steering the creative direction, we crafted a brand presence that resonated deeply with both the scientific community and InGel’s target audience.
“It was great trying out scientific illustration, and this was the first project we ever did in Webflow with custom illustrations. We had a lot of study to do to ensure the cells were represented accurately, and that the scientific procedures and machinery were depicted correctly.” — Dru, HLabs’ Illustration Director
Originally intended as a landing page for the event, the project has since evolved into a functional website that InGel continues to use. This outcome demonstrates HLabs’ ability to collaborate across diverse teams and underscores our commitment to helping clients realise their vision. Even when venturing into unfamiliar subjects or industries, we believe that asking the right questions enables us to deliver impactful solutions.
