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Unlocking the potential of digital campaigns
As algorithms increasingly favour shareable, engaging content, social media platforms have become battlegrounds for attention. Brands and businesses scramble to stay on trend, craft bold stunts, and plan their next viral moment.
But success isn't just about going viral. It's about mastering the art of storytelling and connection — meeting audiences where they are and delivering experiences that resonate. At HLabs, we don’t just create digital campaigns; we craft impactful narratives that elevate brands and build lasting relationships.
Here’s why digital campaigns matter — and how we help partners unlock their full potential.
HGV Racing Game in action!
Why digital campaigns matter
A well-executed digital campaign can transform a brand's presence, driving tangible results while fostering meaningful connections. Here are some of the key benefits:
- Enhancing Brand Visibility: By strategically placing your message across the digital landscape, you ensure your brand stands out in a crowded marketplace.
- Driving Conversions: Targeted and tailored content engages your audience, guiding them seamlessly through the customer journey.
- Building Lasting Connections: Digital campaigns don’t just sell — they build trust, loyalty, and a sense of community when done right.
Projects that we’ve done
We’ve helped brands large and small achieve these outcomes. Our proven track record speaks volumes, but what truly sets us apart is our focus on crafting campaigns that are as human as they are data-driven.
Hilton Grand Vacations (HGV) Superheroes campaign
This series of comic book-styled animations featuring the Hilton Grand Vacation team as heroes is a bold and inspiring concept that delivers a heartfelt message of customer care. Building everything from the ground up, our in-house team crafted bespoke illustrations that turned everyday heroes into comic book legends, using real-life references from the HGV team.
The outcome was 16 distinct content pieces that truly resonated. The results speak for themselves: over 80,000 impressions and more than 2,600 engagements across social platforms. Our audience wasn’t just captivated by the striking visuals and creative narrative; they felt a genuine connection to the human touch that HGV represents. The HGV Superheroes Campaign was a true collaboration, combining our team’s creative talent and technical precision to deliver a campaign we’re incredibly proud of — one that not only met but exceeded expectations.
Find out more here.
Vauxhall EV Range interactive quiz
To promote Vauxhall's new Electric Vehicle (EV) ranges — the Mokka and Corsa, we crafted a dynamic and engaging digital experience designed for Instagram Stories. Custom interactive stickers and poll features brought the campaign to life, transforming traditional promotion into a fun and shareable quiz.
Users were invited to test their knowledge about electric vehicles, explore the benefits of going green, and interact with Vauxhall’s brand story in an innovative way. This interactive approach not only boosted awareness for the EV Range launch but also sparked meaningful conversations about the future of sustainable driving.
HGV Las Vegas Grand Prix
As HGV revs up for the highly anticipated Las Vegas Grand Prix, their clubhouse becomes the go-to destination for race-day excitement. To amplify the adrenaline and engage fans like never before, we joined the action by designing a custom AR racing game that puts the thrill of the track right into their hands. From immersive visuals to interactive gameplay, this unique digital experience captures the spirit of the Grand Prix, transforming every guest interaction into a moment of high-speed fun. Buckle up — it's going to be a wild ride!
What we offer
Whether you need a simple illustrated asset, an animated social reel through to a fully crafted campaign, HLabs do it all. But here’s a list that we have offered before.
- Static banner artwork
- Animated gifs
- Animated social posts
- Canva social templates
- Social strategy
- Animated reels
- Instagram filters
- Snapchat filters
- TikTok filters
Even if it’s not in the list, we’re a bunch that loves to take on new challenges so let’s have a chat!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Why you need us
Think you can handle it all in-house? Think again. We’re your extended creative arm — ready to offer additional resources when demand spikes or provide expertise your team may not have in-house.
Whether you need high-quality digital assets on a project-by-project basis or ongoing monthly maintenance, we've got you covered. Our expert Figma and illustration skills enable us to craft stunning social assets with lightning-fast turnaround times.
With agile resource allocation, we can assign designers to your campaigns as soon as the next day. Our dedicated project management team seamlessly coordinates a roster of 20 skilled designers to deliver high-volume, impactful content from concept to hitting 'post.'
Ready to captivate your audience and build lasting connections? Let us turn your vision into a captivating narrative that drives results.
We’ll show ours if you share yours.
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