We speak your language! HLabs offers in-house translation services

Insights

Breaking language barriers is an art, and HLabs is mastering it! Discover how our diverse global team turned a routine language variant web design project into a game-changing in-house service.

29 September 2023

6 min read

Written by Andiana Cáceres Martínez

In today's interconnected world, nailing down effective communication is an absolute game-changer for businesses. As we see markets going global and cross-cultural teamwork becoming the norm, the demand for translation services is off the charts.

We're talking about breaking down language barriers, making sure every word hits the mark, and embracing cultural quirks like a pro. Yep, professional translation services are the real MVPs here. So, in this blog post, we're gonna kick back and chat about why it matters and how our team diversity plays a huge part in the smooth delivery of clean translation services for our clients. Ready for a laid-back chat?

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A fierce battle in which rapper Aczino gives it all for the championship

Aczino vs Wos, referred to as "Los gallos" in the Red Bull Batalla finals.

Embracing team diversity

Not sure what you’ve heard about us, but here’s a quick introduction. We are a global fun team of creatives coming together to innovate digital storytelling pushing the boundaries of tech to create stories that matter.

Running operations fully virtually, our team is located in various parts of the world and THIS is what makes HLabs so special. We're not just about work; we're all about absorbing the rich cultural goodness during our daily team chats. Plus, our diversity seriously amplifies our individual skills, making us one heck of a strong team.

And to exemplify this, let’s talk about ‘Red Bull: Batalla’ project. What initially started as a typical translation brief we'd outsource turned into the birth of HLabs' very own Translation Service.

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scrolllytelling case study is only complete with a visual design that enhances the story.

First HLabs In-house translation: Red Bull Batalla

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The Initial Request

We design and craft various long-form editorials and interactive content for our clients at Red Bull. They provide the translation so we design and build the language variation site to target different countries where their audience is. But not this time! Now they entrusted us with the complete translation request.

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Our Move

With a team composed of over 10 different nationalities and speaking over 14 different languages, it was about time for us to embrace the challenge and give the translations a go.

The scenario looked like this: a two-week timeframe to translate a 4065-word long-form editorial piece from Spanish to English and to edit the interactive landing page to fit the new language. With bilingual Spanish and English speakers in our team alongside our squad of ace designers, we didn’t think twice and jumped right in!

We set up an efficient workflow where our team of language experts made sure the proofreading was spot on. Teamwork mastery, for sure!

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The Result

Apart from crafting some stunning designs, our biggest motivation comes from a happy client. So, let's talk results, shall we?

Not only did we meet our usual turnaround time, but we can confidently say that we're now equipped and skilled to offer in-house translation services in a range of different languages.

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With the excitement of the on-stage battle, heartbeats go faster and stronger.

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There's nothing more powerful to watch than two artists at the peak of their craft.

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A vibrant stage with a fierce rap battle, it's certainly the Red Bull Batalla de los gallos.

‍Importance of translations for digital storytelling‍

Translations are like the secret ingredient for digital storytelling. They help your story reach a bigger and more diverse group, making it super relevant and engaging. Here are some benefits of having translated versions of your content:

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Cultural nuances and context

The biggest connotation words and stories can have is due to cultural context. Translating your content ensures there are no barriers between your message and audiences regardless of their cultural background.

Enhancing relationships with your audience

Well, if we speak the same language we’ll definitely get along! By showing your commitment to making your content come across as easy to understand and culturally rich, you build trust and credibility.

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Expanding your reach

Imagine having the power to reach out to the 7,000+ markets in the world. Well, with translation you do! For sure your audience segmentation is less than this number, but just keep in mind the endless possibilities.

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A vibrant stage with a fierce rap battle, it's certainly the Red Bull Batalla de los gallos.

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With the excitement of the on-stage battle, heartbeats go faster and stronger.

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There's nothing more powerful to watch than two artists at the peak of their craft.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.