HLabs & Hilton Grand Vacations celebrate their 50th project together!

News

We take a look at the fabulously creative briefs that have been delivered by the HLabs team for Hilton Grand Vacations across branding, design, development, ongoing editorial and even some golf cart designs!

5th October 2024

2 mins read

Hannah Springett, CEO & Founder of HLabs

Replace with embed of HGV commercial

It all started when Hilton Grand Vacations reached out and booked a call to talk editorial... 50 projects later... Here we are!

With the help of this wonderful snapshot video, and this article, we take a look at how this partnership, kicked off in 2023 has gone from a single printed ESG report, to establishing strategic brand messaging in key pillars, to visiting multiple hotels in NYC just for competitor analysis, to creating Insta and TikTok games.

What's your favourite?

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The results screen from our latest reaction game created on Instagram & TIkTok

A game to promote brand awareness of Hilton Grand Vacation's F1 partnership

Branded HGV's F1 partnership

We created a branded toolkit for Hilton Grand Vacations to use internally to brand every element of their F1 partnership in Vegas including VIP area, signage, landing page, email design, banner ads and printer collateral.

Gamifying the F1 partnership for social

We created two interactive social game to promote viral sharing:

• TikTok Reaction Game: The aim of the game is to beat F1 racing drivers reaction times by hitting as many lights as possible in 30 seconds... HLabs top scorer achieved a measly 46 compared to winners of 120!

• Instagram Racing Game: This instagram filter allows you to steet a 3D car across the track at speed to pick up gold and special coins to win points. All to celebrate HGV's rightful place at the finish line of the Vegas Grand Prix.

Creating a commercial to rival Airbnb

In December 2023 and October 2024 we were briefed to collaborate on a public facing commercial to showcase Hilton Grand Vacation's unique offer of making you feel your holiday home is 'Where you belong'.

Services offered on this project:

• Building out a narrative

• Storyboarding

• Script writing

• Collaborating with production team

Check it out here

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A sample of layouts from Hilton Grand Vacation's 2023 ESG report.

ESG Report 2023 & 2024

This project brief allowed our expert print layout designers to tackle a reporting project in record time. In just 11 days the team created this multipage report focussing on Hilton Grand Vacations ESG policies.

• Tap here to view the 2023 report

• Tap here to view the 2024 report

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We've even designed a golf cart fit for Paris Hilton using AI!

Our favourite brief by far was a creative ideation one. To celebrate Paris Hilton attending the 2023 Womens Golf Tour, we were asked to create some concepts to decorate a golf cart.

Check out the AI generated concepts we created, using MidJourney. Rumour has it our client had to run after a rogue celebrity who took off with the final cart across the fairway!

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"Thank you so much for the creativity, dedication and care you showed this year - it has elevated our brand and exceeded my expectations. I’ve been searching for an agency that “gets us”, and feel like I’ve found my home with all of you." Michelle, VP of brand at Hilton Grand Vacations

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Animated character design of real employees for Super Squad campaign.

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Illustration & Animation of HGV's employee engagement campaign, Super Squad

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A glimpse at the messaging strategy HLabs has collaborated with HGVto create

Taking employee engagement to new levels for for their Super Squad campaign

This campaign was a special one. When we were briefed by HGV they wanted a simple comic book to illustrate some of their favourite employee stories. HLabs illustration team just couldn't help themselves but go the extra mile and convert the entire series into a motion graphics project that scored record high numbers for the brand.

• 80,000 impressions

• 2,600 engagements

"Working with Michelle, our key stakeholder at HGV has been one of the most rewarding client relationships of my career. The openess, the respect for my team as well as the most fun briefs we've ever had is just a dream combo! Keep it coming!" Han, HLabs CEO & Founder

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A glimpse at the messaging strategy HLabs has collaborated with HGVto create

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Animated character design of real employees for Super Squad campaign.

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Illustration & Animation of HGV's employee engagement campaign, Super Squad

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