HLabs & Red Bull pick up awards for interactive storytelling: here's how

News

We take you through some of our favourite Red Bull examples and share insights on how we landed wins for our interactive storytelling at the Webbys and honoree mentions at Awwwards.

2nd July 2023

5 min read

Written by Hannah Springett, HLabs founder & CEO

Red Bull collection of interactive experiences created by HLabs

At HLabs, we take immense pride in our long-standing collaboration with Red Bull, a partnership that has spanned over five years, with over 90 global experiences, 48 translations, and now 3 awards. Together, we have pushed the boundaries of interactive storytelling, engaging audiences through amazing athlete insights and captivating users through innovative design.

Red Bull Story Finder

HLabs developed a series of powerpoint templates to showcase athlete talent internally

Red Bulletin: Our illustration featured in this special Max Verstappen edition

From the Streets to the World Stage

Also known as 'The History of Breaking' this award-winning interactive editorial piece showcases the story behind Breaking, and its rapid rise to the Olympics, in a creative and engaging way. With incredibly detailed research and archive photography provided by the Red Bull team, we created this enthralling interactive timeline to delve deep into the roots and evolution of breakdancing culture in the United States.

The piece was brought together with conceptually driven spinning typography, sound bites, playlist integrations, video clips and gifs. This woven with the bitesize editorial was a recipe for success.

Awards won:

Judges Choice: Webby Winner 2023 - Digital Magazine Website
Honoree Mention: Awwwards 2023

View "History of Breaking" story

RedBulletin Breaking

Red Bulletin's History of Breaking

Max Verstappen's Monaco Mansion Game

For the 2022 hero edition, The Red Bulletin magazine wanted to create a unique digital experience showcasing Laureus Sportsman of the Year Max Verstappen. We were tasked to create a fictional illustrated version of Max's house in Monaco and fill it with personal trivia. Highlighting his F1 achievements, the goal was for users to interact with the experience while learning more about the sportsman behind the helmet.

With five rooms and over 40 illustrated items, the addition of animations, interactions, a few hard-code fixes, a seamless application of the concept and great use of the content, we transformed the two-dimensional initial rough idea into a captivating digital and interactive experience. Users must have been keen to find all the trophies as engagement was over 6x a normal story!
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Awards won:

Awwwards Honorable Mention

View 'Max Mansion' campaign

"I'll say this... your team is INCREDIBLE. I'm so happy with the products and user experiences we are rolling out. The storytelling and interactivity y'all have achieved for us have been NEXT LEVEL. We can't thank you enough." Red Bull Team.

Spark AR 3D helmet filter for Red Bull Casestudy

Spark AR filter for insta that allowed users to try on Dennis Hauger's F2 racing helmet

Dear-Rider-Support

Red Bull x Burton teamed up to celebrate the history of Jake Burton's documentary Dear Rider.

RedBulletin Max Mansion

Red Bulletin's Max Verstappen's Mansion Game

What's Next?

We eagerly embrace the future and the endless possibilities that lie ahead. We are excited to explore new horizons, incorporating 3D design, broadening our podcast reach, concept ideation, and further advancements in interactive storytelling technology.

Our goal is not only to deliver exceptional digital experiences but also to strive for more industry recognition and awards. We are confident that our unwavering dedication and innovative approach will continue to position us as leaders in this field.

View 'NFT Quiz' campaign

"My love for the Red Bull brand goes way back... from my first internship as a runner at Red Bull Fashion Factory to attending the Webbys with them, 13 years later, has been an incredible journey. The team and I will continue to push boundaries with these wonderful stories" Han, founder & CEO at HLabs.

RedBulletin Max Mansion

Red Bulletin's Max Verstappen's Mansion Game

Spark AR 3D helmet filter for Red Bull Casestudy

Spark AR filter for insta that allowed users to try on Dennis Hauger's F2 racing helmet

Dear-Rider-Support

Red Bull x Burton teamed up to celebrate the history of Jake Burton's documentary Dear Rider.

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